Greenply Industries Limited, India’s largest interior eco-friendly infrastructure company with over 30 years of experience in manufacturing a comprehensive range of plywood, decorative veneers, flush doors, and other allied product has launched its brand campaign. The campaign aims to highlight the risk of formaldehyde emission from plywood and showcases Zero Emission (E-0) product range of the company. The TVC campaign has been created by Ogilvy India featuring Mr Boman Irani in the lead.
The campaign thought is succinctly captured in the tag line; ‘E-0 chuno, Khulke saans lo’. We have been tossed around in the receding waves of a global pandemic, held hostage to an invisible army hid-ing in the air outside the safe space of our homes. We have guarded ourselves against these unseen outdoor dangers. But have we ever considered the dangers that dwell unnoticed within our homes? That is the question Greenply, wants to ask through the newly launched zero-emission campaign. Through the course of a lyrical banter, the TVC asks the unavoidable question: never mind the dangers outside, who will save you from the dangers inside?
The campaign is designed to raise a pertinent concern about formaldehyde emissions in plywood we use through an engaging, lively story, that drives the message home without sounding preachy or instructional. The aim was to weave a narrative that finds its way to the core message through a relatable analogy wrapped in humour. After all, home is supposed to be a safe space, a mask-free zone.
