What are the new trends you expect that are shaping our new future in the sanitary equipment space in the Indian market in the post-COVID-19 world?
Hygiene & Minimal Touch is going to be the way forward post COVID world. The new normal stresses more on Health Hygiene and touch-free products. We have been successful in launching various products based on the same theme. We have a unique ‘H2O promise’ of Health, Hygiene and Originality. Our products cover all the entire bathroom. Sensor faucets, cisterns with anti-bacterial, anti-fungi & anti-odor with specially treated knobs, wall hung /single suite treated with bacteria resistant raw material, High end bidets that requires minimal touch and remote-control functions, Faucets and divertors with minimal touch are in the bouquet of products we offer. We have designed our water management products in varied designs and as per customers’ requirements. The challenge is to keep introducing products in cost-conscious markets that have always been subsided by cheaper products from other South Asian countries and China. The opportunity lies in tapping and manufacturing products that focus on health and hygiene as that is the need of the hour.
We also are looking at various new designs and features in normal WC, water saving overhead showers, sleek design basins, cockroach trap floor drains making the bath room most hygiene and trouble free.
Our innovative products focus on Hygiene. Hygiene is an important matter of concern in every household, especially in the bath spaces. Technology enabled bathroom solutions are the need of the hour in a new world order and Watertec, has a range of products for everyone!”
What edge do organized and branded players like WATERTEC GROUP have in the market as health, hygiene, contactless bathroom fittings and plumbing items get preference over traditional gadgets?
As a long standing player & a favorite brand, we have a 3-pronged product portfolio that is strategically and scientifically devised to include:
Behind the wall: Physically invisible yet playing an active role in the backstage of your bathroom, are products like Pipes and Fittings, they’re 100% leak-proof, have slip-free joints, and are made using anti-fungal and anti-bacterial materials.
Inside the wall: Vital to the functioning of your bathroom, products like Cisterns, both the Dual Flush Cistern and Concealed Cistern variants are easy to install, designed to save water, operate smoothly, and last longer too.
Outside the wall: Enhancing the aesthetics of your bathroom with elegant, classy designs, are products like bathroom fittings, accessories, and sanitary ware, across our Polymer, Chrome-Plated, and Affordable Luxury Categories, they are eco-friendly and corrosive-resistant. We have a wide variety of brands that cater to every segment of the Indian as well as international markets. Our total bathroom & plumbing solutions cover a host of faucets, bathroom accessories, and sanitaryware range that are technologically driven, and in line with the latest market trends.
As water is the most important consumable product today, the most important factor for any individual is water saving. Considering the present scenario, most of the world is going to face a severe water shortage. In continuation to save water, Watertec India has been in water saving business since almost 2.5 decades and our product portfolio shines with a unique ‘H2O promise’ of Health, Hygiene and Originality. Every product bearing the Watertec logo is a blend of international quality, latest technology & exquisite beauty. This includes an exclusive range of lifestyle products spanning across bath fittings, sanitaryware, water management systems, rain showers, bathroom accessories, stainless steel products, pipes & fittings that are ideal for homes, hotels, spas, health clubs and commercial spaces.
What are the kind of innovative products and solutions that you are planning to introduce in the market to be relevant with the changing consumer trends and demand patterns?
Watertec’s end-to-end bathroom solutions have internal designs that consist of scientifically formulated raw materials that are anti-fungal, anti-bacterial & anti-odour in nature while having external designs that promote ergonomic & minimal touch usage. To further meet the market demands, Watertec aims to tap the INTELLIGENT BATHROOM segment by introducing a host of new product lines such as:
AQCETO The newest range of products from Watertec, enables the ultimate modern living experience. Put together by an elite panel of world-class designers, architects and engineers, every product bearing the Aqceto label reflects the brand’s ethos and is crafted to perfection. The faucets from this product range, come with stunning chrome & PVD finishes, which are both eye catching and utility based.
CONTI+ The Conti+ Washroom & Shower solutions from Watertec are products with exceptional sensory qualities, cast in attractive shapes, combined with technically sophisticated functions. The Conti+ product portfolio comprises of a wide range of sanitary fittings such as single and multi-wash basins, wash basin faucets, mirrors, accessories, odour traps and angle valves. These products meet the needs of modern washrooms and WCs, with environment-friendly water-saving performance, touch-free operations and outstanding hygiene functions. Programmable hygienic rinse and thermal disinfection ensure safety, hygiene and potable water quality.
TOUCHLESS CISTERNS BY OLI You can now upgrade your toilet to a smart cistern with a hygienic sensor activated dual flush from Watertec’s Oli range of touchless cisterns. The elegantly finished flush plates fitted on the walls get activated by a simple wave of a hand while you can choose a half or a full flush. consumers also have the option to choose a manual flush too. Having said, lesser the touch, means lesser contamination.
Beaulet, – High end minimal touch bidets from Japan – The touchless toilet seat cover is the ideal way to stop the spread of germs in home bathrooms. With an innovative sensory technology embedded inside, the toilet seat cover allows it to open and close just by the wave of a hand. On the other hand, the bidet toilet seat (with touch screen remote control) have heated seat features (different temperature control settings for comfort levels), adjustable spray for comfortable clean, UV sanitization that automatically cleanse the stainless-steel wand daily, carbon filter traps that maintain an odour free clean environment and LED lighting that illuminates the bowl.
URIMAT – WATERLESS URINALS Another area where there is a large consumption of water is that in the urinals. Each flush could tantamount to litres of water being expended while not even standing up to high standards of cleanliness in the prevalent models of urinals. Watertec’s Urimat is equipped with innovative designs in urinal shaping which will bring in a paradigm shift in the market. These will go a long way in water conservation. The waterless urinals use liquid sealers and rely on density differential between the sealant and the liquid waste.
Which are the focus segments for the company among commercial, residential, and retail estate and why?
Our products are well designed, suitable to the Indian working condition and to every segment of the market. We choose innovation as the key ingredient. We have a full-time service back up and the customer care service be it pre or post sales. We believe to be one of the ATMA NIRBHAR company wherein all the products are manufactured in house and in INDIA. More importantly the products are available in every district, town of the country. It is available within 24 hrs. of placing order and we can service any part of the county. The products have been classified as low, mid low, mid, mid high and luxury segment also. This will enable us to reach all the clients of all segments pan India and other countries too.
Be it commercial, retail estate or residential, we have a district advantage of stocking the material to the minimum value since we have our own logistic warehouses in the country. The dealers may look into sales and logistic and delivery the company would always maintain the stock of 45 days in our warehouse. This makes our 19,000 strong dealers very focused on sales and delivery is done within 48 hrs. to any part of the state.
For projects and institutional sales, we have products for every range of customer. this will enable to the builders to select the products based on his requirement and budget of the project. Again, we have a distinct advantage of delivering the material based on his plan of handing over. This will enable him to place order as per his weekly, monthly requirements so one need not invest in a complete project product at one single stock.
Focus of the company has been always a strong retail channel, we have developed a channel of 19,000 dealers which focus on replacement markets, new channel and it has been a privilege that we have covered the entire rural, tier 3 city markets with us. Our products have been the customers delight in most of the cities PAN INDIA.
What makes a sanitary ware contemporary- is it the design, outlook or brand?
Our sanitaryware attracts mid and high segment buyers. The series of products that we offer are aesthetically appealing. Today, the consumers prefer a wall-hung that makes the bathroom look modern, and also easy-to-clean floors and dry bathroom concepts are on the rise. Additionally, the color white has a wider attraction than ivory. The sale of the flushing system has also increased as it is a space saver. What tops the main feature is seating on the Commode, particularly comfort and size.
A full-fledged Research & Development team crafts the products based on the design inputs received from the architects who look into modern, appealing designs that are available internationally. We then customize it to Indian needs where ease of functionality and comfort are given more emphasis. We offer cisterns in all the 3 design ranges – Oval, Round and Square – with a 10-year warranty. Similarly, we have an in-house facility to manufacture them too.
It is the design, ease of operation, comforts level on the seat it makes is more contemporary. All designs are almost common in all the brands, outlook is also the same. but the most important is the ease of using the sanitaryware. Be it wash basin or WC. So, all 3 aspects – design, outlook & brand complement each other and Watertec is a blend of all the three.
Anything else would you like to add?
Future Roadmap:
Planning to invest in three more plants, Watertec is aiming to expand its tool rooms to a larger scale. Way forward, we are scaling up to target Rs.1400 crores in revenue including 10% growth in exports in 2022-23. We are investing in 3 more plants at Odisha, Gujarat & Tamil Nadu. We have now moved towards the technology of touchless products, and have many products in design stages which would be launched eventually. In addition to this, the company also has entered into SAARC countries, NEMA areas, and European countries. With plans to have its display orientation centers within the next 12 months, its offerings would support the architects, builders, customers who can have a live experience with various showrooms in 2021-22.
Customer First Policy:
Watertec dedicates itself to customer support; it is the driving force because we have a customer-first policy. We keenly listen to any constructive suggestions from dealers as well as customers, and also suggestions and grievances, if any. Our dedicated customer helpline is available 24x7x365.
Certifications & Recognitions
Having products for a varied range of customers, the company provides domestic as well as international deliverables. We have built a strong network with around twenty thousand dealers with products of the highest standards and having approval from NSF, BIS, ESMA, and WRAS. The company uses NSF approved resin for bath fittings and NSF approved resin for CPVC pipes and fittings. Developed innovative products for bathrooms in terms of diverters/wall mixers which are made of CPVC. Produced concealed flush valves made of uPVC. Most of the products are water saving and UPC-I approved. The products are made of the best quality of raw materials, providing pre-sales and post-sales guidance for institutional customers. This has helped it to build its name as a customer’s aspiration brand.
Our toll-free number is 1800-121-2191 and each product comes with a free life time warranty in terms of service. After the defective period of products ends, only the cost of the spares would be charged to the customers.
