What is the future of the Doors and Windows industry post-COVID-19?
In one word: BRIGHT. While the pandemic disrupted demand for sometime due to stringent lockdown restrictions across the country, the pent-up demand is poised to generate a gradual upswing as various regions relax and lift curbs. However, the intensity of the second wave has meant many people prefer staying indoors. As a result, consumers are more receptive to the purchase of quality windows and doors that provide proper ventilation and natural light while preventing pollutants from entering inside.
Before the pandemic, Indian consumers’ demand for the latest fenestration solutions was growing at a steady pace for years, driven by rising awareness of world-class products available abroad. Cutting-edge products introduced by leading indigenous brands such as Fenesta further fuelled the demand. Many innovative products backed by automation are now entering the market.
What type of products are being offered by your company, and their application areas? Also, tell us how your products have an edge over using other Doors and Windows m aterials?
Fenesta is renowned for its unbeatable and unique offering of customised uPVC and Aluminium Windows & Doors systems. We also have a range of internal doors, made of recyclable Wood Plastic Composite which combines the aesthetics of wood and durability of polymer. These doors are resistant to termites, waterproof, need negligible maintenance and, unlike traditional doors, do not expand or contract with temperature extremes.
Fenesta product range provide insulation from noise, dust, heat and pollution, require low maintenance and are highly durable. Recently, we launched the Ultra Luxury Aluminium Windows and Doors systems, catering to all application needs of Retail and Institutional customers. The Aluminium range enhances and diversifies the Company’s product portfolio of uPVC Windows and Doors as well as Internal & Designer Doors. These Windows and Doors deliver a minimalist, ultra-modern style statement while offering high-quality, end-to-end solutions.
Fenesta is built on the strength of our products, quality of material we use and the innovations we bring on-board. Our products are made of recyclable material, use far less energy in production, and deliver superior insulation against heat, dust, rain and pollution – making them sustainable and energy-efficient.
What new trends can one see in the industry in the coming days? What are the future plans of the company?
As trends and technologies keep evolving across industries, consumers become more demanding. The fenestration industry in India is no exception. Present-day customers seek more vibrant, innovative and energy-efficient solutions for their interiors. These include doors and windows allowing proper ventilation and natural light while simultaneously blocking external sounds.
Fenestration firms should also go beyond the above to drive sustained customer satisfaction. Towards this end, technological tools can play a prominent role in augmenting overall customer experiences. Customers can now visualise the windows and doors for their living spaces through the AR enabled Fenesta APP. A 360 degree VR-enabled Studio walkthrough also helps customer experience the products within the safety of their homes. 365 Days Customer Support, Trained manpower in each region and a nationwide customer care centre serves a long and impressive roster of clients, both institutional and retail on all 365 days of the year. Fenesta has developed an eco-system which is quite robust and evolved. The brand endeavors to make it more futuristic while adding newer technologies for better customer experience.
What’s at the heart of the business philosophy of your company?
In an increasingly competitive environment, the Company’s vision is to improve the lives and homes of customers via innovation and excellence and remain the brand leader in customised building solutions.
As a pioneering brand, Fenesta’s unique business model is a first in this industry and key to our success. Our state-of-the-art manufacturing is coupled with complete control over the entire supply chain – from procurement of PVC resins to the in-house extrusion of profiles followed by design, fabrication, delivery, installation and aftersales service. No other company in India offers end-to-end solutions like Fenesta.
Can you tell us about some of your recent B2B projects? What are the new trends you’re observing in customer demand?
We are currently working with several builders including Tata Realty and Prestige South City Holdings. These include installation in total windows and doors area of over 17,600 and 52,000 meter square, respectively. We have also recently completed some projects with DLF, Prestige Constructions, and Brigade Enterprises among others.
The new product range such as Internal Doors and Aluminium Windows & Doors are gaining much traction in the market. After a slowdown in the pandemic’s initial phase, the renovation trend has picked up well and sales of all product ranges are rising.
As trends and technologies keep evolving, consumers are becoming more demanding. Today, customers seek more vibrant, innovative and energy-efficient solutions for their interiors. These include doors and windows allowing proper ventilation and natural light while simultaneously blocking external sounds.
How do you ensure sustainability and energy efficiency in your product line?
India experiences extreme weather conditions, depending on the season. To withstand such conditions, modern fenestration solutions offer a special uPVC blend – a unique tropical formulation withstanding extreme annual radiation. These innovative windows contain titanium dioxide, which imparts colour stability even under intense UV rays. Besides, their impact modifiers ensure extra strength to carry huge loads while heat stabilisers prevent material degradation and boost all-weather stability. Fenesta offers perfect insulation against the outside heat, resulting in lower energy consumption and reduced air-conditioning costs. Made of recyclable material, our windows use far less energy in production, delivering superior insulation against heat, dust, rain and pollution. All of these help developers gain valuable LEED (Leadership in Energy and Environmental Design) rating points for their projects.
